Every month the Business Development Committee reaches out to small business owners, marketing directors, and public relations specialists to gather valuable insight into the rapidly growing construction industry.
If you're looking to create marketing proposals, build relationships with customers, and increase sales, our Best Practices article series can help.
With the stress of billable targets, endless client meetings, project deadlines, and business development goals, it鈥檚 hard enough to find time together in the office, much less focus on a tailored business development strategy. How can marketing work with seller-doers to overcome these challenges and move in a targeted direction of success?
Business development and marketing go hand-in-hand and when they are in sync, your firm can see increases in visibility, growth, profitability, and more.
When times are good, some companies tend to drop or back-off on marketing and business development spending. Now is the time to educate your team and support their growth in technical knowledge and developing relationships.
Business Development leaders are responsible for identifying and vetting opportunities that are good for business. The steps taken can be the difference between winning and losing. So where do you start?
Any time an organization reaches a key milestone like its 100th anniversary, it has an opportunity to talk with its stakeholders and position itself for the future. 鈥淐elebrating Key Milestones: How 麻豆传媒 of America is Commemorating its Centennial鈥 provides take-aways your company can use in preparing for your celebration.
When budget allocations for business development and marketing are limited, a firm must choose wisely and allocate its funds where they will provide the most impact.
According to the U.S. Small Business Administration, there are nearly 30 million small businesses in the United States employing 47.8 percent of U.S. workers.鈥
Within the architecture, engineering and construction industry, it is not uncommon for many firms to experience a disconnect when it comes to understanding the value of marketing. Here are some practical insights on how you can begin to grow and develop a culture where marketing is not only respected but embraced.
Is your company looking to expand its portfolio, build its industry profile or adjust its image? A LinkedIn Showcase may help! Here is an overview of Showcase pages on the LinkedIn platform and how they could help your firm convey their service offerings and build its network.
鈥淚t used to take me 45 minutes to prepare for my meeting, now it takes me five!鈥 鈥淵ou鈥檙e getting rid of a spreadsheet? Revolutionary!鈥 Since going live with our new customer relationship management (CRM) system, our firm recognizes that comments like these are our reward for a job well done. Like many A/E/C firms, we had a CRM system, but after 20 years, the data had become unreliable and the system was considered a necessary evil by the few who continued to use it. When we decided to transition from our legacy CRM system to something new, we had more questions than answers. Here is how we set out to answer those questions.
