It鈥檚 time we turned your whisper into a roar or whatever form of making yourself known feels authentic to you. Ruth Bader Ginsberg had the softest, gentlest of voices. She was parsimonious with her speech, but boy when she parted her lips to express a belief, she made a point, and her points had points. The sharp barb of truth, the insightful pinning down of the injustice, the prick of wisdom that leaves an incessant reminder of the conversation, returning to you in throbbing pulses throughout the day, that was Ruth鈥檚 way. I am hoping that this article will help you to find YOUR way, because networking is essential to your success. Don鈥檛 go looking over your shoulder for someone else 鈥 that someone that you have decided is really responsible for networking, the one person that is 鈥済ood鈥 at it. I鈥檓 speaking to you, it matters not what job, or title you possess, whether you are an introvert or an extrovert, a middle child or an only child, every last one of us needs, and relies on a network, for our personal and professional wellbeing.
Human nature is at the heart of this networking thing. Maslow, a famed psychologist, developed the Hierarchy of Needs, a psychological theory that outlines, pyramid style, how we humans are motivated. There are the deficiency needs and the growth needs. The 鈥淒鈥濃檚 must be met before we can even begin to think about growing and becoming our most self-actualized persons, and wouldn鈥檛 you know, sitting right smack dab in the middle of that hierarchy is Love and Belongingness. We need to belong, not as desperately as we need air, food, and sleep, but it鈥檚 right there at level three. The magical part of this level is the concept of Affiliating, which is just a fancy way of saying we like being part of groups. A family, friends, work, church, sports leagues, industry groups, they all represent ways in which we choose to fulfill this need. All these groups make up your network.
Networks, at their core offer people support, a sounding board, the offer of help, or a reciprocal exchange of resources, and importantly they contribute significantly to your professional growth, and that of the company that employs you. A frequently quoted truth is 鈥渁ll things being equal, people do business with, and refer business to, those people they know, like, and trust.鈥 This is the antithesis of the derogatory connotations so many hold of networking. It is not a business card exchange, an opportunity to hobnob, rub elbows, fraternize or chum up to people. Done authentically, it is an opportunity to build relationships, share mutual interests, and support one another鈥檚 success. Growing a career, business, and/or relationship is a wonderfully beneficial thing to do. Leading expert on Networking, Julie Brown, and author of This Sh!T Works: A no-nonsense guide to networking your way to more friends, more adventures, and more success offers these tips for networking during these unconventional times:
- Do you know who鈥檚 in your network? Put a list together of everyone you know, dig deep, review your Linkedin connections asking yourself if you really know the person, and when the last time you reached out, include neighbors, parents, co-workers, college friends, volunteer organizations, and those with whom you are engaged in projects. Nothing is off-limits here 鈥 if there is human interaction, and genuine interest 鈥 put them on the list,
- Industry Organizations Still Exist: look into their virtual program offerings, their creative handling of networking, and ask friends and colleagues who is doing it best 鈥 making it easy and worthwhile to participate (don鈥檛 be afraid to share what you鈥檝e learned with others),
- Strategic Introductions: one of the most important ways in which you can offer help is through an introduction. When you extend yourself in this way 鈥 it is not forgotten,
- Create Your Own Event: while the weather is good, take a walk, grab an outdoor coffee, get a few industry friends or clients together for BYO Picnic to commune and catch up. We all miss a friendly face,
- Get Social: There has been a huge uptick in social media engagement during the pandemic. Write an article, share an article, recommend a service, visibility is key.
Like the notorious RBG, you need not be the loudest voice, or the flashiest person in the room to build connections and leave an impression. Lead with the mindset of helping, giving not selling, and checking in and being of service. This thoughtful approach will help flip the script on this networking narrative for the benefit of us all.
About the Author: As Director of Client Services, is responsible for developing strategic Client Engagement, and growth plans, in collaboration with the leadership team, for $120M Corporate/Commercial and Institutional business. Falla brings to bear her skills in relationship and visibility building, technical writing, and client service. She serves on the Board of the 麻豆传媒-MA and CoreNet Global New England. She chairs the 麻豆传媒-MA鈥檚 Building Women in Construction Committee, sits on the North Atlantic Regional Council for the Society of College and University Planners, and is the Host of IFMA Boston鈥檚 FM Forward Podcast. Falla is currently working on her book, My Life in Sawdust: How to make a million in 10 flips. Track here adventures at: