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Hidden Jewel to Star of the Show: Write for Impact

Have you ever noticed that some people and companies just seem to stand out, and everywhere you turn, they are being quoted or interviewed or are consistently receiving better scores on proposals? They are not much different than others; but, like the old E.F. Hutton advertisement asserts, when they speak, people listen. So, what is the difference?

Author
Cynthia Paul, FMI Corporation
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